How to market and communicate your brand sustainably
Sunday, August 23, 2009
How Sustainable Marketing Has Gone Mainstream
Interesting post from a green marketing pioneer about how sustainable marketing has broadened and deepened over the last 20 years:http://tinyurl.com/l97jr6.
Megan, Glad you liked the article. The editor at HBS provided some good direction!
I just learned about your blog and like what you're doing. I added your blog to our blog roll. If you'd like to add a reciprocal link, our blog's URL is http://www.greenmarketing.com/index.php/blog/
I am a strategic planner, marketer, and coach. I am passionate about environmental issues -- with a particular interest in uniting the for-profit and non-profit sectors through innovative strategies.
Megan, Glad you liked the article. The editor at HBS provided some good direction!
ReplyDeleteI just learned about your blog and like what you're doing. I added your blog to our blog roll.
If you'd like to add a reciprocal link, our blog's URL is http://www.greenmarketing.com/index.php/blog/
All the best,
Jacquie Ottman